Research methods for business : a skill-building approach /
Sekaran, Uma.
Research methods for business : a skill-building approach / Uma Sekaran. - 3rd ed. - New York : J. Wiley, c2000. - xiii, 463 p. : ill. ; 25 cm.
Includes bibliographical references (p. 436-441) and index.
Introduction to research; scientific investigation; computer technology and business research; the research process - steps 1-3 (including problem definition and preliminary data gathering); the research process - steps 4 and 5 (theoretical framework and hypotheses development); the research process - step 6 (research design); experimental designs; measurement of variables - operational definition and scales; measurement - scaling, reliability, validity; data collection methods; sampling; data analysis and interpretation; the research report; managerial decision-making and research; module - a refresher on statistical terms and tests.
This text offers a framework for conducting research in a scientific manner for all areas of business. Students learn how to develop practical knowledge and skills to understand and carry out research projects. It describes, explains and predicts phenomena of interest pertaining to business.
047133166X
Business---- Research---- Methodology.
HD30.4 / .S435 2000
Research methods for business : a skill-building approach / Uma Sekaran. - 3rd ed. - New York : J. Wiley, c2000. - xiii, 463 p. : ill. ; 25 cm.
Includes bibliographical references (p. 436-441) and index.
Introduction to research; scientific investigation; computer technology and business research; the research process - steps 1-3 (including problem definition and preliminary data gathering); the research process - steps 4 and 5 (theoretical framework and hypotheses development); the research process - step 6 (research design); experimental designs; measurement of variables - operational definition and scales; measurement - scaling, reliability, validity; data collection methods; sampling; data analysis and interpretation; the research report; managerial decision-making and research; module - a refresher on statistical terms and tests.
This text offers a framework for conducting research in a scientific manner for all areas of business. Students learn how to develop practical knowledge and skills to understand and carry out research projects. It describes, explains and predicts phenomena of interest pertaining to business.
047133166X
Business---- Research---- Methodology.
HD30.4 / .S435 2000