Business Economics: a contemporary approach / Peter Earl and Tim Wakeley,

Contributor(s):

Tim Wakeley

Material type: Text

TextPublication details: London : McGraw Hill, c2005.Description: xv, 560 p. : illISBN:

0077103920

Subject(s):

LOC classification:

HB171.5 .C76 2005

Summary: Business Economics: A Contemporary Approach provides students with a practical and useful learning resource that is rooted firmly in a pragmatic and pluralist approach to economic analysis. Designed for both undergraduates and MBA students taking their first course in business economics, the text focuses on introducing students to the richness of economics as a framework for understanding business. It is structured around the changing sets of problems that decision-makers face, such as getting a firm started, keeping the firm in business despite growing competition, growing the firm and finally, rejuvenating the firm in the face of declining demand.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Library First Floor	HB171.5 .C76 2005 (Browse shelf(Opens below))	1	Available	7760

Business Economics: A Contemporary Approach provides students with a practical and useful learning resource that is rooted firmly in a pragmatic and pluralist approach to economic analysis. Designed for both undergraduates and MBA students taking their first course in business economics, the text focuses on introducing students to the richness of economics as a framework for understanding business. It is structured around the changing sets of problems that decision-makers face, such as getting a firm started, keeping the firm in business despite growing competition, growing the firm and finally, rejuvenating the firm in the face of declining demand.

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Business Economics: a contemporary approach / Peter Earl and Tim Wakeley,

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