PART I. BUSINESS ENVIRONMENT. 1. Planning a Business. 2. Business Ethics and Social Responsibility. 3. Assessing Economic Conditions. 4. Assessing Global Conditions. PART II. BUSINESS ENVIRONMENT. 5. Selecting a Form of Business Ownership. 6. Entrepreneurship And Business Planning. PART III. MANAGEMENT. 7. Managing Effectively. 8. Organizational Structure. 9. Improving Productivity and Quality. PART IV. MANAGING EMPLOYEES. 10. Motivating Employees. 11. Hiring, Training, and Evaluating Employees. PART V. MARKETING. 12. Creating and Pricing Products. 13. Distributing Products. 14. Promoting Products. PART VI. FINANCIAL MANAGEMENT. 15. Accounting and Financial Analysis. 16. Financing and Managing Risk. 17. Expanding the Business.

In every job, in every career, we use important business concepts. Whether your students become professional athletes, managers, CEOs, or journalists, they will need good decision-making skills. Skills that will help them work with others in a professional manner, manage and organize their work, and manage other employees. Madura's Introduction to Business, 4e introduces students to these concepts and shows how they enhance good business decision-making. Through lively examples, Madura emphasizes key core skill areas including, Decision-Making and Planning, Teamwork, Technology, and Communication. It's up to you to help your students learnhow to make the best decisions possible when they enter the business world.