Includes index.

PrefacePART A: Business and Economics1. The Business Environment and Business Economics2. Economics and the World of Business3. Business Organisations4. The Working of Competitive Markets5. Business in a Market EnvironmentPART B: Background to Demand6. Demand and the Consumer7. Products, Markets and AdvertisingPART C: Background to Supply8. Costs of Production: Short Run9. Costs of Production: Long Run10. Revenue and ProfitPART D: Supply: Short-Run Profit Maximisation11. Profit Maximisation Under Perfect Competition and Monopoly12. Profit Maximisation Under Imperfect CompetitionPART E: Supply: Alternative Strategies13. Alternative Theories of the Firm14. Growth Strategy15. The Small-Firm Sector16. Pricing StrategyPART F: The Firm in the Factor Market17. Labour Markets, Wages and Industrial Relations18. Investment and the Employment CapitalPART G: The Relationship Between Government and Business19. Reason for Government Intervention in the Market20. Government and the Firm21. Government and the MarketPART H: Business in the International Environment22. International trade23. Multinational Corporations24. Trading BlocsPART I: The Macroeconomic Environment25. The Macroeconomic Environment of Business26. The Balance of Payments and Exchange Rates27. Money and Interest Rates28. Economic Ideas - Keynesian and Monetarist Explanations of Business ActivityPART J: Macroeconomic Policy29. Demand-Side Policy30. Supply-Side Policy31. International Economic PolicyIndex

This volume covers microeconomic, macroeconomic and international issues. Mini-cases and applications emphasize the relevance of the subject with the aim of illustrating how economic theory can be used to understand, explain and deal with real business situations.