PART 1 The general framework 1.Introduction PART 2 Assessing strategic direction 2.Assessing strategic capability 3.Taking action to add value 4.Finding information on companies and their markets PART 3 Financial statement analysis 5.Accounting for profit 6.Accounting for cash 7.Comparative financial analysis PART 4 Stock-market assessment 8.Share price movements 9.Short-term share valuation 10.Long-term share valuation PART 5 The general Frameworks revisited 11.Some concluding remarks

This student-centred book provides a set of financial tools and techniques for gaining access to and evaluating a company's corporate and business strategy. It helps students to research information on a company, develop a generic Frameworks for analysing a company's business environment and the industry in which it operates. Students learn how to combine financial and non-financial information in order to come up with a balanced overall assessment of a company's strategy and hence its likely future performance. A third of the book is devoted to the way in which stock-market information can be used to assess and value a company.